Case study: 'Todo Wish'
An app to plan, track, and achieve your dreams and goals step by step
Role:
UX researcher, UI designer, and Illustrator
Tools:
1
The economic aspect can serve as a barrier to achieving goals that necessitate a substantial financial investment.
2
Struggles with planning and organizing large projects, along with difficulties in achieving goals without external assistance, can also pose significant challenges.
3
A shortage of free time and the fast pace of life can result in the postponement or cancellation of dreams and ideas that require meticulous planning.
Meet Ido Shoval (35)
A father of three and a teacher residing in the North of Israel with his wife. He takes pleasure in playing soccer and provides private lessons to children in the afternoons. He also enjoys gaming on the PlayStation.
His biggest dream is to see the northern lights…
Frustration
The race of life is sometimes so exhausting!
Life's race is exhausting for Ido and his wife, who work two jobs each to support their family. While this teaches their children valuable lessons, it requires sacrifices. Their demanding schedule leaves Ido little time for personal aspirations.
Motivation
Ido's greatest motivation is his children!
He invests in his children's education, fostering their belief in their abilities regardless of financial or time constraints. He emphasizes that with determination, anything is possible. Through his hard work, he teaches them about diligence, saving, and pursuing dreams.
This app will keep you motivated:)
Enjoy these cute illustrations that appear whenever you accomplish a task!
You’re
Great!
One more task accomplished!
You’re
Wonderful!
One more task accomplished!
You’re
Amazing!
One more task accomplished!
What’s
Your
Goal?
Sign up
Sign in
All Tasks
First Entry
Onboarding
Templates Ideas
Project
Page
Financial
Planning
To Do List
Notes
Setting new goals
step by step.
What’s
Your
Goal?
HOME
PAGE
Onboarding
The app facilitates the organization of goals and dreams, enabling users to manage specific projects through financial management, to-do lists, and notes. Users can oversee all their projects with a to-do list and track their progress. Additionally, there's an inspiration tab that showcases completed ideas.
This app helps you plan your finances, stay organized, and stay inspired to reach your goals!
The color of the project. appears in the to-do list
How much money I saved from starting the project
Number of uploaded notes
How much I have achieved so far
in the general planning of the project
Northern Lights Trip
20% Done
14 Notes
4000 Saved
Creating a new project
1
2
3
4
Set general details;
estimates date and budget
Set at least one task, date
and a project color
Here's the project page with all the project details
The cute screen opens after completing the data entry for the new project
Have you ever wanted to fulfil a dream?
Home Page
Track All Tasks in all assignments. You can filter by topics and see the rate of progress.
Templates Ideas shows projects that have already been done.
Choose and customize it
and take inspiration.
Notes / Inspiration
Collect and arrange your notes and sources that provide inspiration to visually build your dream.
It represent motivational pictures, relevant links you think will help you and important documents.
Financial Planning
Review your current savings progress and make more detailed estimations.
The primary focus is on increasing your savings as much as possible and planning in an organized and professional manner.
This section includes a dedicated calculator and offers personalized savings tips.
To Do List
Manage and adjust tasks that will aid you in achieving your dream. Remember, it's the small details that bring the big picture to life. Organize your list of tasks and goals in a focused and structured manner.
View app
“A dream becomes a reality not with a giant step
but with small and steady steps.”
Project Page
Collect and organize your notes and sources that inspire you to build your dream visually. This includes motivational pictures, relevant links you believe will assist you, and important documents.
Case study: 'Todo Wish'
An app to plan, track, and achieve
your dreams and goals step by step
Role:
UX researcher, UI designer, and Illustrator
Tools:
Pain Points
When pursuing a dream or distant goal, individuals often face challenges that may lead them to delay or abandon their aspirations such as:
When pursuing a dream or distant goal, individuals often face challenges that may lead them to delay or abandon their aspirations such as:
1
The economic aspect can serve as a barrier to achieving goals that necessitate a substantial financial investment.
2
Struggles with planning and organizing large projects, along with difficulties in achieving goals without external assistance, can also pose significant challenges.
3
A shortage of free time and the fast pace of life can result in the postponement or cancellation of dreams and ideas that require meticulous planning.
Solution
This app aims to remove barriers to achieving goals and dreams. Users can allocate funds for specific dreams, create task lists, and monitor project progress until completion. Designed with user-friendliness in mind, it empowers individuals to overcome obstacles and realize their aspirations.
This app aims to remove barriers to achieving goals and dreams. Users can allocate funds for specific dreams, create task lists, and monitor project progress until completion. Designed with user-friendliness in mind, it empowers individuals to overcome obstacles and realize their aspirations.
Persona
Meet Ido Shoval (35)
Meet Ido Shoval (35)
A father of three and a teacher residing in the North of Israel with his wife. He takes pleasure in playing soccer and provides private lessons to children in the afternoons. He also enjoys gaming on the PlayStation.
A father of three and a teacher residing in the North of Israel with his wife. He takes pleasure in playing soccer and provides private lessons to children in the afternoons. He also enjoys gaming on the PlayStation.
His biggest dream is to see the northern lights…
Frustration
The race of life can be incredibly exhausting!
The race of life can be incredibly exhausting!
Ido juggles two jobs alongside his wife, working hard to provide for their children. While he sees it as a valuable learning experience for them, it's challenging as they sometimes have to make sacrifices. The demanding nature of their work also leaves little time for Ido to pursue his personal aspirations.
Motivation
Ido's greatest motivation is his children!
Ido's greatest motivation is his children!
He dedicates all his efforts to his children's education, instilling in them the belief that there's nothing they can't achieve, regardless of financial constraints or time limitations. He emphasizes that with enough determination, anything is possible. Through his hard work, he sets an example for his children, teaching them the value of resourcefulness, saving, and pursuing their dreams.
He dedicates all his efforts to his children's education, instilling in them the belief that there's nothing they can't achieve, regardless of financial constraints or time limitations. He emphasizes that with enough determination, anything is possible. Through his hard work, he sets an example for his children, teaching them the value of resourcefulness, saving, and pursuing their dreams.
Results Survey
The survey involved 60 participants answering 12 questions aimed at understanding what motivates them to pursue their dreams and what obstacles they face.
Here are the main points of the survey:
The survey involved 60 participants answering 12 questions aimed at understanding what motivates them to pursue their dreams and what obstacles they face.
Here are the main points of the survey:
This app will keep you motivated!
Enjoy these cute illustrations that appear whenever you accomplish a task!
Onboarding
The app facilitates the organization of goals and dreams, enabling users to manage specific projects through financial management, to-do lists, and notes. Users can oversee all their projects with a to-do list and track their progress. Additionally, there's an inspiration tab that showcases completed ideas.
The app facilitates the organization of goals and dreams, enabling users to manage specific projects through financial management, to-do lists, and notes. Users can oversee all their projects with a to-do list and track their progress. Additionally, there's an inspiration tab that showcases completed ideas.
This app helps you plan your finances, stay organized, and stay inspired to reach your goals!
Let’s take a look at the design
Northern Lights Trip
20% Done
14 Notes
4000 Saved
The color of the project. appears in the to-do list
How much money I saved from starting the project
Number of uploaded notes
How much I have achieved so far
in the general planning of the project
Design Styles
Fonts family
Ralway
Regular
a b c d e f g h i j k l m n o p q r s t u v w x y z
Medium
a b c d e f g h i j k l m n o p q r s t u v w x y z
Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
Colors
Overview An Individual Project
(Appears on the home page)
About
“ToDo Wish” is an app developed to help plan, track and achieve goals and dreams that you thought you would never accomplished!
A new design system that optimizes the achievement of users' goals and dreams by 90%!
Have you ever wanted
to fulfil a dream?
1
Set general details;
estimates date and budget
2
Set at least
one task, date
and a project color
4
Here's the project page with all the project details
3
The cute screen opens after completing the data entry for the new project
Creating A New Project
Notes/Inspiration
Collect and arrange your notes and sources that provide inspiration to visually build your dream.
It represent motivational pictures, relevant links you think will help you and important documents.
Collect and arrange your notes and sources that provide inspiration to visually build your dream.
It represent motivational pictures, relevant links you think will help you and important documents.
To do list
Manage and adjust tasks that will aid you in achieving your dream. Remember, it's the small details that bring the big picture to life. Organize your list of tasks and goals in a focused and structured manner.
Manage and adjust tasks that will aid you in achieving your dream. Remember, it's the small details that bring the big picture to life. Organize your list of tasks and goals in a focused and structured manner.
Home Page
Track All tasks in all assignments. You can filter by topics and see the rate of progress.
Templates ideas shows projects that have already been done.
Choose and customize it and take inspiration.
Bottom Navigation Bar
Review your current savings progress and make more detailed estimations.
The primary focus is on increasing your savings as much as possible and planning in an organized and professional manner.
This section includes a dedicated calculator and offers personalized savings tips.
Review your current savings progress and make more detailed estimations.
The primary focus is on increasing your savings as much as possible and planning in an organized and professional manner.
This section includes a dedicated calculator and offers personalized savings tips.
Financial Planning
View app
View app
Empathetic design.
Deliver joy through design.
Hi, I'm Ester,
a UX/UI designer and a highly experienced graphic designer.
I'm driven by deep passion for what I do.
During my years of work I've refined my ability to transform abstract concepts into visually captivating creations. Turning a concept into a tangible, precise, and efficient product.
Also… Some people say I'm nice and professional to work with:)
“A dream becomes a reality not with a giant step
but with small and steady steps.”
Project Page
Collect and organize your notes and sources that inspire you to build your dream visually. This includes motivational pictures, relevant links you believe will assist you, and important documents.
Pain Points
When pursuing a dream or distant goal, individuals often encounter challenges that can cause them to postpone or give up on their aspirations.
These challenges may include:
1
The economic aspect can serve as a barrier to achieving goals that necessitate a substantial financial investment.
2
Struggles with planning and organizing large projects and difficulties in achieving goals without external assistance can also pose significant challenges.
3
A shortage of free time and the fast pace of life can result in the postponement or cancellation of dreams and ideas that require meticulous planning.
Meet Ido Shoval (35)
A father of three and a teacher residing in the North of Israel with his wife. He takes pleasure in playing soccer and provides private lessons to children in the afternoons. He also enjoys gaming on the PlayStation.
His biggest dream is to see the northern lights…
Frustration
The race of life is sometimes so exhausting!
Life's race is exhausting for Ido and his wife, who work two jobs each to support their family. While this teaches their children valuable lessons, it requires sacrifices. Their demanding schedule leaves Ido little time for personal aspirations.
Motivation
Ido's greatest motivation is his children!
He invests in his children's education, fostering their belief in their abilities regardless of financial or time constraints. He emphasizes that with determination, anything is possible. Through his hard work, he teaches them about diligence, saving, and pursuing dreams.
This app will keep you motivated:)
Enjoy these cute illustrations that appear whenever you accomplish a task!
Let’s take a look at the design
Have you ever wanted
to fulfil a dream?
1
Set general details;
estimates date and budget
2
Set at least one task,
date and a project color
4
Here's the project page with all the project details
3
The cute screen opens after completing the data entry for the new project
Survey Results
Onboarding
The app facilitates goal and dream organization. It allows specific project organization by financial management, to-do lists, and notes. Users can manage all projects with a to-do list and progress rate. Additionally, there's an inspiration tab showcasing completed ideas
This app helps you plan finances, stay organized,
and stay inspired to reach
your goals!
Templates ideas shows projects that have already been done. Choose and customize it and take inspiration.
Track All tasks in all assignments. You can filter by topics and see the rate of progress.
Home Page
Bottom Navigation Bar
Notes / Inspiration
Collect and arrange your notes and sources that provide inspiration to visually build your dream.
It represent motivational pictures, relevant links you think will help you and important documents.
Review your current savings progress and make more detailed estimations.
The primary focus is on increasing your savings as much as possible and planning in an organized and professional manner.
This section includes a dedicated calculator and offers personalized savings tips.
Financial Planning
To do list
Manage and adjust tasks that will aid you in achieving your dream. Remember, it's the small details that bring the big picture to life. Organize your list of tasks and goals in a focused and structured manner.
Based on my observations of similar platforms, I've selected several key elements that are essential for inclusion in my application. These features are intended to provide users with a complete and authentic experience as they work towards achieving their goals. Specifically, these include to-do lists, financial planning tools, and a method for tracking progress toward their goals.
Competitive Analysis
Project Page
Collect and organize your notes and sources that inspire you to build your dream visually. This includes motivational pictures, relevant links you believe will assist you, and important documents.
“A dream becomes a reality not with a giant step
but with small and steady steps.”
Competitive Analysis
Based on my observations of similar platforms, I've selected several key elements that are essential for inclusion in my application. These features are intended to provide users with a complete and authentic experience as they work towards achieving their goals. Specifically, these include to-do lists, financial planning tools, and a method for tracking progress toward their goals.
Case study: 'Todo Wish'
An app to plan, track, and achieve your dreams and goals step by step.
Role:
UX researcher, UI designer, and Illustrator.
Tools:
About
“ToDo Wish” is an app developed to help plan, track and achieve goals and dreams that you thought you would never accomplish!
A new design system that optimizes the achievement of users' goals and dreams by 90%!
Persona
Benchmark Analysis
Based on my observations of similar platforms, I've selected several key elements that are essential for inclusion in my application. These features are intended to provide users with a complete and authentic experience as they work towards achieving their goals. Specifically,
these include to-do lists, financial planning tools, and a method for tracking progress
toward their goals.
Survey Results
The survey involved 60 participants answering 12 questions aimed at understanding what motivates them to pursue their dreams and what obstacles they face.
Here are the main points of the survey:
Solution
This app aims to remove barriers to achieving goals and dreams. Users can allocate funds for specific dreams, create task lists, and monitor project progress until completion.
Designed with user-friendliness in mind, it empowers individuals to overcome obstacles and realize their aspirations.
Pain Points
When pursuing a dream or distant goal, individuals often face challenges that may lead them to delay or abandon their aspirations such as:
About
“ToDo Wish” is an app developed to help plan, track and achieve goals and dreams that you thought you would never accomplish!
A new design system that optimizes the achievement of users' goals and dreams by 90%!
View app
Persona
Information Architecture
Let’s take a look at the design
Bottom Navigation Bar
Overview an individual project (Appears on the home page)
Creating a new project
Overview an individual project
(Appears on the home page)
Design Styles
Custom illustrations
Design Styles
Custom illustrations
Solution
This app aims to remove barriers to achieving goals and dreams. Users can allocate funds for specific dreams, create task lists, and monitor project progress until completion. Designed with user-friendliness in mind, it empowers individuals to overcome obstacles and realize their aspirations.